Our founders kicked off the year with an energizing in-person meeting, setting the stage for Phyto Extract Lab’s bold ambitions. The focus was on product development, as we explored innovative ways to harness the potent benefits of Canadian Haskap berries for our health and beauty lines. Targeting discerning customers in North America and East Asia, we brainstormed new formulations to elevate our offerings, ensuring they meet the highest standards of quality and efficacy. This commitment to innovation underscores our mission to deliver natural, science-backed solutions that resonate with global markets.
The meeting also tackled critical governance and strategic priorities to support our growth. Discussions centered on refining our corporate structure to enhance decision-making and scalability while maintaining our core values of sustainability and transparency. On the marketing and sales front, the founders outlined plans to strengthen our brand presence through targeted campaigns and partnerships, aiming to deepen customer trust and expand our reach. These efforts will ensure Phyto Extract Lab remains a trusted name in the competitive health and beauty sector.
Supply chain challenges, particularly around sourcing premium Canadian Haskap berries, were a key focus. The team addressed ways to optimize our supply chain to ensure consistent quality and availability, despite seasonal and logistical hurdles. By forging stronger relationships with local growers and investing in robust logistics, we’re poised to overcome these obstacles while supporting Canadian agriculture. With a clear roadmap ahead, our founders left the meeting inspired and united, ready to drive Phyto Extract Lab toward a transformative year